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About the workshop:
Companies rely on UX designers to bridge the gap between concept and execution. But in today’s world, handing over polished designs isn’t enough. Tools are easy to learn, AI is automating workflows and grunt work, and good visuals alone don’t cut it. What separates good designers from great ones is their ability to pause and ask the critical question: Why?
There's a notion that asking Why complicates things further; some would say it's "opening another can of worms". This workshop is intended to challenge that idea and encourage designers to approach complex and ambiguous problems by truly understanding what the issue is, which starts with asking the right questions.
This workshop is ideal for:
• Emerging creatives who want to bolster their design voice and learn how to defend their decisions.
• Professional designers who often get pulled between business demands, deadlines, and user needs (we'd love to hear your stories!)
• Anyone curious about how UX designers think and how asking Why can reshape a project
In small groups, you’ll receive messy, conflicting design briefs, many of which reflect the pace and pressure of real-world projects. You'll practice asking the right “Why” questions and reframing the problem into something solid. Some of you will play the “UX designer,” others the “stakeholder,” making demands, and you’ll practice defending your decisions in this exercise. We’ll regroup, share takeaways, and discuss ways we can make asking "Why" part of our daily UX habits. By the end of the workshop, you'll leave with scripts, prompts, and reframing techniques that can help you understand the core of the problem. You'll hopefully walk away with the confidence and language to position yourself as a valuable thought-partner to stakeholders, not just another designer.