Cornel Beard

Cornel Beard is a multidisciplinary creative leader, brand strategist, and the founder of Charizma Agency, a culture-driven creative studio rooted in storytelling, design, and community. His work spans brand development, identity systems, and creative strategy, helping businesses and organizations connect with their audiences in intentional and authentic ways.

At Charizma, he developed theCulture-Driven Design framework, a process that centers immersive research, cultural insight, and community engagement as the foundation for impactful design. Cornel’s work lives at the intersection of culture and creativity, and he is passionate about building brands that resonate, disrupt, and drive connection. Through creative direction, workshops, and brand consulting, he helps teams align vision with execution while staying deeply rooted in purpose and people.